Perspectives on Branding
پنجشنبه, ۴ تیر ۱۳۹۴، ۰۱:۲۹ ق.ظ
Perspectives on Branding
Perspectives on Branding
Publisher: Course Technology PTR | ISBN: 1598638726 | edition 2009 | File type: PDF | 276 pages | 1,6 mb
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story.
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http://www.filesonic.com/file/22461879/Perspectives on Branding1598638726.pdf
