Advertising, Promotion
پنجشنبه, ۴ تیر ۱۳۹۴، ۱۲:۲۷ ق.ظ
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition
Terence A. Shimp, ", Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition"
S-th-W-rn C-ge Pub | 2006 | ISBN: 0324321430 | 656 pages | File type: PDF | 14,6 mb
, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of and promotion.
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