Measuring Public Relationships 2010
جمعه, ۲ مرداد ۱۳۹۴، ۰۹:۴۲ ق.ظ
Measuring Public Relationships: The Data-Driven Communicator's Guide to Success
Katie Delahaye Paine, quot;Measuring Public Relationships: The Data-Driven Communicator's Guide to Successquot;
KDPaine Partners, LLC | 2007 | ISBN: 0978989902 | 204 pages | File type: PDF | 2,1 mb
The author takes a quot;cookbookquot; approach, providing specific steps to measure all forms of public relationships, from social media measurement to tracking relationships with local communities, industry analysts and social networks. It relies heavily on the relationship theories of James and Laurie Grunig and Linda Hon but translates the theory into an easy to read practical guidebook. The book has been well received by academics and professionals alike who have called it quot;the must-have practical guide to hands-on PR measurement.quot; Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships.
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