The Advertising Effect: How to Change Behaviour
پنجشنبه, ۴ تیر ۱۳۹۴، ۱۲:۰۴ ق.ظ
The Advertising Effect: How to Change Behaviour
2014 | ISBN: 0195593928 | English | 240 pages | EPUB | 0.9 MB
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe.
These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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